30.3.06

Brainstorming minutes

Tuesday 14th January, 2pm
Present: Jannet Peters, Mike Johnson, Peter Wellard

2.00 - The purpose of the meeting was outlined. To find a suitable strategy for decreasing mobile phone use whilst driving. Specifically, the increase in symultaneous emailing and driving was brought to the table. The grizly figures were outlined.

2.05 - A number of options were put forward. These included:
  • stricter penalties for those caught
  • education programmes in schools
  • community action schemes where people stand around with flags
  • more policing
  • letting idiots that do this wipe each other out
These were eliminated one by one as being too effective. The education programme was particularly scorned as being a measure which "bolted the door before the horse ran."

4.35 - After some hours discussing the target demographic, which was established to be everyone that drove, it was decided that a poster campaign with a childish character would be the most inneffective strategy. A motion to use this strategy was unanimously passed.

4.38 - A scrawled car holding a phone was knocked-up. It was unaimously agreed that anyone who emailed and drove would certainly take notice and mend their ways. The further addition of the words "tappity-tappity" over the phone would make the message clearer.

4.45 - It was decided that the poster would only be posted on inside driving department offices and in the middle of no less than five other similar posters.

4.50 - the meeting was wund up and papers were pushed aound three desks until five o'clock. The recommendations from the meeting were passed-on to the board, which rubber-stamped them without looking at them.

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